Singer Bonsai Study

Product Design / Branding / Concept

Project Brief

Singer is a luxurious automobile and timepieces manufacturing company that pursues excellence in both industries.

This project celebrated Singer's reimagining design language in the bonsai area of study, reimagining how bonsais can be enjoyed in the most luxurious way.

Specs

Duration

Year

Tool Kits

13 weeks

2024

Solidworks, Keyshot, Ps

Brand intro

Singer

Singer is a luxurious automobile and timepieces manufacturing company started by Rob Dickinson. Singer brand has a relentless pursue of excellence, and their mission is to create the ultimate, enduring collection of iconic design.

Brand Book

We as a class has also carefully curated a brand book with our research of the brand of Singer.

Watch Full Brand Book

1/3

Concept

Why Bonsai Study

Singer is known for its reimagined Porsche 911 vehicles, and bonsais share the same quality of restore and redesign. The craftsmanship during the process is also very similar.

1/3

Concept

Inspirations

These are some of my inspirations for the project, which includes both aesthetic and functionality aspects.

Ideation

A Bonsai Viewing Container

This is a reimagined bonsai case that took care of your expensive bonsai with a luxurious touch.

Sketch with the function layout is included in later pages on the right.

1/7

Design Language: Proportion & Form

Lightweight Construction

Design Language: Surface

Gentle Transition

Structure

Suspension System

This system allows user to adjust the height of the plant based on the bonsai's form. It also gives a better 360 degree viewing experience for the plant.

Structure

Hydraulic Supporting Piston

The hydraulic pistons lifts the case open when being operated. This mechanism allows it to lift such a heavy glass door.

Details

Lighting

For viewing at darker area, and also a built in solar simulator for the plant.

Details

Air Vent

Exchanging fresh air inside the case for the health of the plant. Form is using the same design language as Singer's air intake system.

Details

Water Valve

Adding in water for the inner hydration system in the bonsai land (pot).

Details

Bonsai Land

The land for the tree. The exaggerated form not only gives more visual balance with the tree, but also is an art piece by itself. It helps to celebrate the treeness of the bonsai.