Polestar Glacier
Product Design / Branding / Concept
Project Brief
Polestar is a Swedish brand that has deeply invested in design and clean energy mobility. This project focused on exploring more possibilities on the snow ground for Polestar as Sweden the country is heavily involved in snow-based activities.
Specs
Duration
Year
Tool Kits
3 weeks
2024
Gravity Sketch,
Solidworks, Keyshot, Ps
Polestar's Arctic Circle on ice test drive program
Brand intro
Polestar
Polestar is deeply invested in design and clean energy transportation.
As a Swedish brand, snow performance is embedded in their DNA. Polestar hosts on ice test drive every year for the media.
Brand intro
Brand's Language
Geometric
Engineering
Futuristic
Light Color
How can the brand expand on their ice experience?
My Response
Polestar Glacier Snowmobile
An electric snowmobile can be a very entertaining add-on for the brand's special ice events, and also provides customers a solo on snow traveling transportation option.
Ideation Process
Gravity Sketch
The VR modeling software allows an immersive experience for wearable products and tastes 3D ideation process.
Ideation Process
Gravity Sketch
Ideation and making the organic speed form of the bike.
Other Process
Details
Adding details later in other nurb based software for more control on the detail.
© 2024 by Yingfan Liu, All Rights Reserved