Nothing Tactic Boardgame

Package Design / Branding / Graphic

Project Brief

Nothing is a young tech company that is dedicated to bringing fashion and distinguishing character into personal tech objects again.

This project discovers new possibilities for the brand with a board game sub-line and the package design for it.

Specs

Duration

Year

Tool Kits

4 weeks

2023

Illustrator, Photoshop, Prototyping, Laser Cut

Brand intro

Nothing

Nothing is a London-based company removing the barriers between people and technology to create a seamless digital future.

Less distractions. More soul. Just pure instinct, formed as a machine.

Brand intro

Identity

Transparency

Intelligent

Sensational

Honest

Innovative

New Branding

Nothing tactic

This new line under the Nothing brand is specifically for its boardgames line. As nothing know for tech with passion and humanity, I thought boardgames can be a good fit.

Process

Naming and Type

The Nothing brand's naming method has always been very honest, with its phone being called Phone, and earphone being call Ear.

Process

Ideation & Prototyping

Within my game is based on the traditional Backgammon, I re-branded to align with the Nothing language and started to do real prototypes of the entire pack.