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Project Brief
The Federer Game bag took a different approach on expanding the tennis product line for Uniqlo.
In collaborating the original Federer tennis line with the more fashionable Uniqlo U collection, this bag offers a lifestyle choice for people who play tennis just for fun. This piece is designed for people to be able to take it off court and still have the elegance look.
Year
2023
Type
Industrial Design
Duration
3 weeks
Design Tool Kits
Solidworks, Keyshot, Photoshop
Project Brief
UNIQLO combines the professional insight of its Global Brand Ambassadors with its most advanced proprietary technologies, creating apparel that supports human performance at the highest level while bringing comfort and functionality to the everyday lives of its customers.
Current Uniqlo RF Products
Product Reposition
UNIQLO U is a designer collaboration line between UNIQLO and Christophe Lemaire. This line is designed with the highest precision and in pursuit of a simplified, modern wardrobe. Artistic Director Christophe Lemaire and his team in Paris reimagine everyday clothing using innovative materials and contemporary silhouettes.
Ideation
I used the cut-off images on the right to create photobashes as first round of ideation.
Form Ideations 1
Form Ideations 2
Form Ideations 3
Form Ideations 1
1/3
![tennis bag trace Apr 12 [Recovered]-03.png](https://static.wixstatic.com/media/e8fdba_3e080e215d84400987ca9c8689427169~mv2.png/v1/fill/w_751,h_486,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/tennis%20bag%20trace%20Apr%2012%20%5BRecovered%5D-03.png)
Flip over the padded flap.
Unzip and put in your racquet.
Material: Uniqlo BLOCKTECH
*This product is not an actual product of Uniqlo. Third party brands, trademarks, and/or copyright materials are used here for demonstration purposes only as part of a student work.
© 2024 by Yingfan Liu, All Rights Reserved
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